Power Ring
Why has Power Ring become an iconic jewelry at ADDA gems?
Every February we celebrate the birthday of Power Ring — one of ADDA gems’ most iconic jewelry. The first drop took place in 2021: just 99 rings, all sold out within 36 hours, even before the official launch. It was clear from the very beginning — this was not just a piece of jewelry but a future symbol of the brand.
The сreation story: from an Idea to a symbol
At the heart of Power Ring is clear rock crystal, the signature stone of ADDA gems. We wanted to reveal its depth and create a piece of jewelry that would become special not only for the brand but for every woman.
When the first prototype was made, Tanya Liberman, the founder and designer of ADDA gems, began wearing it herself. She shared her experience — how the piece enhances her inner state and reinforces the thought: «I can do it». It was then that the role of Power Ring was fully defined: it doesn’t give strength from the outside but reflects and amplifies the strength that already exists within.
Transparent clear quartz became the perfect embodiment of this idea. Pure, like a mirror, it reflects the determination, confidence and energy of its wearer.
Over time, Power Ring has come to accompany many women through important moments in life — new beginnings, bold decisions and personal achievements.
Power Ring Community
Over time, a special community has formed around it. Girls are choosing the Power Ring again – as a symbol of the trials they have experienced, personal growth and new stages. Each of them has its own meaning. But they all have one thing in common: these pieces of jewelry become a symbol of inner strength and self-confidence. This is how iconic jewelry is born – when it is anchored not only by its design and stone, but also by the living stories of those who choose it as their personal talisman.
Versatility as a Sign of True Value
The transparency of the clear quartz in Power Ring subtly enhances any look, adding light and depth. It pairs beautifully with silver and gold, complements layered combinations with other stones and can serve as either a delicate accent or the centerpiece of an outfit – an effect that becomes even more powerful when styled with the Power Ring 2.0 in gold. Power Ring proves that it exists beyond trends: it’s about taste, balance and inner strength that needs no validation.
